March 2022

A Day in the Life – Marketing

A Day in the Life of Marketing with Microsoft Power Platform Product, place, price, promotion, Power Platform. A marketing department can encompass many areas and responsibilities, including advertising, design, sales, internal and external communications, and media relations. The marketing team needs to respond quickly to requests and issues, and continually strategize to improve profits, products […]

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How to build a brand – via a fashion brand that learned the hard way

Sabotage! Murder! Branding! Over the holidays, I watched the three-part docuseries, The Curse of Von Dutch: “A Brand to Die For,” which is available to stream on Amazon Prime in Canada and Hulu in the U.S. The series explores the complicated corporate story behind the brand Von Dutch, best known for its logo-emblazoned trucker hats,

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