Punch up the writing (whatever that means)

Me write good. Sorry: goodly. In advertising and PR, there are a million ways to say, “Write it better.” Advertisers, creative directors, and advertising instructors all have different ways of saying it. Some of my favorites include: “Punch up the copy,” “Not on strategy,” and, “Needs a rethink.” Virtually no one says, “This writing sucks.” […]

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