Sabotage! Murder! Branding! Over the holidays, I watched the three-part docuseries, The Curse of Von Dutch: “A Brand to Die For,” which is available to stream on Amazon Prime in Canada and Hulu in the U.S. The series explores the complicated corporate story behind the brand Von Dutch, best known
Me write good. Sorry: goodly. In advertising and PR, there are a million ways to say, “Write it better.” Advertisers, creative directors, and advertising instructors all have different ways of saying it. Some of my favorites include: “Punch up the copy,” “Not on strategy,” and, “Needs a rethink.” Virtually no
Mosaika – Studio on Strathcona: Build an attractive website with social-media integration to promote Dimitry’s artwork, commissions, and workshops on an artist’s budget.
Bounce rates, impressions, and click-throughs – oh, my. Thanks to the online revolution, there’s a lot of new marketing lingo.
BONJOUR AGAIN, MONTREAL. We recently spent five days in the City of Saints; it’s been over 20 years since we last visited, so this was always going to be a jam-packed visit with a learning curve.
Maybe you can tell a book by its cover. Norm Larsen’s great, new book, Notable Trials, is now available at McNally Robinson in Winnipeg.