How to build a brand – via a fashion brand that learned the hard way
Sabotage! Murder! Branding! Over the holidays, I watched the three-part docuseries, The Curse of Von Dutch: “A Brand to Die For,” which is available to stream on Amazon Prime in Canada and Hulu in the U.S. The series explores the complicated corporate story behind the brand Von Dutch, best known for its logo-emblazoned trucker hats, …
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